Hutchinson, Kan.—Political Marketing Campaigns are usually associated with critical deadlines. This recently proved true when Lowen Color Graphics took on the challenge to create vehicle graphics for Kansas State Senator Terry Bruce’s short-term promotional campaign for District 34. Senator Bruce, whose district covers much of Reno County, was excited about the prospect of trying something original to create awareness around his campaign.
Lowen Color Graphics handled the design, production and the installation of the vehicle graphics for two of the company’s Lowen IT vans that are driven daily around South Central Kansas. “It made sense to wrap our vehicles with Senator Bruce’s campaign message since they travel daily within the market area his district serves,” said Darren Keller, Vice President of Marketing and Sales for Lowen Color Graphics, “but what is really impressive about the project for me is the small window of time in which Lowen performed.”
Lowen designed the vehicle wraps from scratch, produced the graphics to completely wrap two vans and installed the graphics within a three-day time period. With the election right around the corner, it was high-priority to complete the project quickly.
Lowen utilized a special type of 3M graphic film specifically engineered with a removable adhesive for short-term vehicle wrap campaigns. This material allowed Lowen’s 3M Preferred Graphic Installers to simply install the Bruce for State Senator graphics over the graphics currently existing on the two Lowen IT vans. Once the campaign is over, the Bruce for State Senator graphics will remove easily without the use of heat or chemicals and the underlying graphics will not be affected.
When Senator Bruce was asked how he hopes voters will perceive the graphics he responded, “I want to educate voters as well as on the fact that this outstanding product is locally produced, and as the product becomes more utilized that it will help support local jobs.”
Vehicle graphics are a cost-effective form of advertising and can be tailored for long-term and short term promotions. As a local business helping to support a local politician with the same product Lowen produces for the world’s largest brands, this project demonstrates the kind of attention to detail and efficiency that has helped Lowen stay in business for more than 60 years.
For more information regarding this campaign and vehicle graphics please fill out our contact form and one of our representatives will be with you shortly.
PO Box 1528, Hutchinson, KS 67504-1528 �
1111 Airport Road, Hutchinson, KS 67501 � 800-835-2365
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