Trying to get out there and promote the heck out of a customized or personalized wrap? I bet the first question you get asked is how much it costs. We know depending on
material and the customization that wrap can come equipped with one pretty
penny, but how are you justifying those costs to your customers?
Compare it to its nearest counterpart- custom paint. Have an infographic or an information sheet that goes into detail how much the cost of a custom paint job is compared to a vehicle wrap.
You’ll want to include details such as costs, ease of removal, ease of changing (incase of
having to repair one single panel due to auto accident or other factor) and
overall time taken to complete.
In some cases- depending on design and longevity of the wrap the customer expects, maybe vinyl wraps aren’t the best option. But let that be up to them. Create a list of advantages that includes a higher resell value as the vehicle will have ‘brand new,’
fresh O.E.M paint underneath.
Overall, the cost is justified based on the customer’s use of it. However, if you have had several customers that have been looking for a permanent solution that will only be in
place for a couple of years, then a wrap is a great option to offer.
Have you had success with selling your customized wraps?
Lowen Certified is a training and testing facility for vinyl graphics installers. We help to prepare installers for the most rigorous test out there that is backed with a credible reputation- 3M Preferred Installer test. Give us a shout if you’re interested at 888-201-8945 or visit us on our website.
